WWD has realized that Rebecca Mason has taken at the function of senior vp, international logo symbol at Tom Ford, which was once based through the namesake dressmaker in 2005, and is wholly-owned through the Estée Lauder Firms.
Each Cigognini and Mason joined the corporate overdue ultimate month, and can paintings carefully “to verify logo symbol and communications are constant and cohesive throughout all verticals of the worldwide luxurious space together with style, good looks and eyewear,” consistent with the house owners.
Cigognini has twenty years of worldwide luxurious advertising and communications enjoy, and was once maximum not too long ago leader advertising officer at Alexander McQueen, a task he left previous this yr.
At McQueen he labored carefully with the corporate’s control and with the inventive director Sarah Burton, who’s leaving the corporate later this yr.
Throughout his time on the Kering-owned space, Cigognini was once instrumental in environment the promoting and communications technique. He oversaw a raft of global retailer openings and helped lead McQueen into the round economic system by means of a parternship with Vestiaire Collective.
Previously he has held management roles in advertising and communications at corporations together with Bottega Veneta, Dolce & Gabbana, and Bulgari.
At Tom Ford, Cigognini will oversee logo fairness, strategic communications, paid, owned and earned media, ability and logo voice, for all classes. He’ll report back to Guillaume Jesel, president and leader govt officer of Tom Ford, and Lelio Gavazza, leader govt officer of Tom Ford Model.
“Paolo is a world-class, strategic communications chief with remarkable enjoy operating with inventive administrators in style,” stated Gavazza. “He has deep experience in riding luxurious aspiration and raising logo fairness to ship industry effects.”
Mason joins from Condé Nast, the place she spent greater than 15 years, maximum not too long ago as vp of worldwide inventive for Condé Nast Business Inventive. She’s going to oversee the emblem symbol for all classes and report back to Jesel and Peter Hawkings, the emblem’s inventive director.
Jesel stated Mason’s “confirmed experience will be sure that the emblem symbol of Tom Ford continues to ship visually arresting, daring ideas” that show off the emblem’s imaginative and prescient of contemporary glamour.