HomeFashionMulberry and Stefan Cooke Release Pre-loved Pop-up  – WWD

Mulberry and Stefan Cooke Release Pre-loved Pop-up  – WWD

LONDON Mulberry has opened its inaugural pre-loved pop-up retailer on Poland Side road in Soho, showcasing items from the limited-edition collaboration with Stefan Cooke and celebrating the logo’s circularity program, Mulberry Alternate. 

The pop-up store used to be unveiled Sept. 15 and will likely be open for 9 days.

The baggage on show are from Cooke’s fresh London Style Week assortment. The tablet used to be curated by way of design duo Cooke and Jake Burt. 

The collaboration concerned the upcycling of 27 antique Mulberry bag types with signature Stefan Cooke accents, together with slash patterns and bows.

A selection of styles included in the collaboration.

A choice of types incorporated within the collaboration.

Courtesy of Mulberry / MICHAEL FRANKE

“We like the speculation of transforming and refining pre-loved baggage, and bringing a brand new degree of historical past to designs with an outstanding degree of craft. It’s wonderful to be running with and being a part of a historical past of a logo that we’ve discovered aspirational for this sort of very long time. This appears like an actual marriage of concepts and a brand new blueprint on the subject of pre-loved design,” Cooke stated.

An sedit of pre-loved Mulberry baggage within the signature Bayswater, Alexa, Roxanne and Antony may be to be had on the pop-up retailer. 

A close up of bags included in the collab.

A detailed up of baggage incorporated within the collaboration.

Courtesy of Mulberry / MICHAEL FRANKE

The inner area combines parts that mirror Mulberry’s aesthetic, with plastered partitions decorated with flowing strains, whilst incorporating a graphic model of Cooke’s function slash design method at the retailer mirrors. 

Throughout the pop-up a program has been created to mirror Mulberry’s values and aesthetic by the use of occasions akin to a dialog between the cofounders of Stefan Cooke and a bakery partnership with Grasping Cow Bakes. 



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